Whether your company solely focuses on in-office whitening treatments, or your salon or spa is just beginning to offer these services, providing teeth whitening products and services to your customers can greatly increase your profit margin and annual revenue. According to a recent statistical study, over 90% of Americans believe that a healthy, white smile can increase their chances of getting a date or advancing in their careers. Years prior, people may have still believed this, but subsequently thought that teeth whitening treatments were either too painful or too expensive. Today, more and more people are realizing the benefits of receiving teeth whitening treatments, and that the services are available to them at little cost and even less pain than they previously imagined.

How Teeth Whitening Professionals Can Improve Their Company Revenue
Although people are quickly becoming more educated about the various products and services available to them, teeth whitening professionals should still discuss various options and benefits to their clients. Not every product or procedure is appropriate for everyone, and this is something that your clients need to know and understand. Furthermore, many people still maintain the mindset that they can only receive professional teeth whitening treatments by their dentist. For non-dentist teeth whitening professionals, it is crucial to your overall business to let you clients know that you also offer these professional services, and encourage them to share the information and their experiences with others.

Steve Clark, the Senior Brand Manager for Ultradent’s Opalescence product line stated “Many dentists are using whitening as an incentive to get patients to their practice.” While teeth whitening professionals may not be able to follow this method exactly, we can use this as an example on a different way to market our whitening services.

For instance, if you own a tanning salon or a spa that also offers teeth whitening services to your customers, you could easily announce a new promotion that offers your teeth whitening treatments at half price for those who schedule a tanning appointment. Alternatively, your office could begin a loyalty program, offering special rates and discounts on your company’s services, including your teeth whitening treatments.

People want to feel confident about their smile, and many people will go to great lengths to have a beautiful, white smile. With nearly $15 billion spent each year on in-office and at-home whitening treatments, it is evident that people are becoming more and more aware of the importance of having a healthy smile. It used to be that people refused to receive teeth whitening treatments due to misconceptions and rumors of the procedures high costs and excruciating pain associated with it. Now, people realize that those rumors were not true, however, the current misconception is that they can only receive teeth whitening treatments from their licensed dentist.

It is up to teeth whitening professionals now to help eradicate this misconception, and re-educate the public that they can, and should, receive teeth whitening treatments by other licensed professionals. The best way to do that is by telling them about your services.